計算機外圍設(shè)備

商品名稱

為您的商品擬一個好的商品名稱有助于買家放心購買您的商品。請使用以下指南創(chuàng)建好的商品名稱：

• 描述性足夠強，讓買家能夠僅基于商品名稱就可作出決定。

• 商品名稱應(yīng)少于等于 150 個字符。

• 大寫每個單詞的首字母（除非供應(yīng)商或商品名稱刻意以小寫字母拼寫）。如果您不確定準確的商品名稱，請查看制造商網(wǎng)站了解使用格式。

• 如果包含型號，請以括號形式添加到末尾。請不要以型號開頭。

• 只有當(dāng)相似商品是以尺寸信息區(qū)別時才將尺寸信息包含在商品名稱中。

商品名稱格式

[供應(yīng)商名稱] + [商品名稱] +（[型號]--[顏色]）

在創(chuàng)建商品的商品名稱時，您必須避免以下操作：

• 使用“時尚”、“輕量”、“正品”或“原版”等營銷詞匯。

• 包含“新品”、“翻新”、“再制造”等商品狀況信息（請參閱 狀況指南）。

• 商品名稱中包含術(shù)語“原始設(shè)備制造商 (OEM)”。這可能對買家具有迷惑性。

• 在商品名稱中提及顏色，除非該顏色是商品的特色，如顏色是非常重要因素的限量版商品。（例如“Microsoft 無線筆記本電腦光電鼠標 3000-火龍果粉色”）。

• 在商品名稱中包含保修信息。（例如“終身更換保修”）。

好的例子：

• Logitech V20 筆記本電腦揚聲器

• Logitech V220 無線光電鼠標，用于筆記本電腦

不好的例子：

按以下順序?qū)ι唐愤M行附加說明：

Computer Peripherals

Titles

A good title for your listings can help customers buy your products with confidence. Use the following guidance to create a good title:

• Be descriptive enough for a customer to make a decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalize the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

• If a model number is included, add it at the end in parenthesis. Don't begin with the model number.

• Size information should only be included in titles when it differentiates the item from similar items.

Title Format

[Vendor Name] + [Product Name] + ([Model Number]--[Color])

You must avoid the following practices when creating a title for your product:

• Using marketing words like "stylish," "lightweight," "genuine," or "original."

• Including condition information like "New," "Refurbished," "Remanufactured" (see Condition Guidelines).

• Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

• Including warranty information in the title. (For example, "with Lifetime Replacement Warranty").

Good examples:

• Logitech V20 Notebook Speakers

• Logitech V220 Cordless Optical Mouse for Notebooks

Bad examples:

Title	Errors
New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102	This one has too many details
Logitech 967740-0403 Internet 350 Vista Qualified Usb Keyboard - Black	The part number is too close to the beginning. USB should be in all caps Black is not a special feature and it doesn't need to be included

Bullets

Include additional descriptions for your product in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1,024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。