1. 產(chǎn)品圖片

平臺(tái)的設(shè)計(jì)專門針對(duì)移動(dòng)端進(jìn)行優(yōu)化，因此產(chǎn)品詳情頁的圖片非常重要。

• 具有吸引人的主圖。購物者會(huì)首先看到主圖。主圖的作用在于吸引購物者點(diǎn)擊產(chǎn)品查看詳情。因此，請(qǐng)確保產(chǎn)品的主圖片具有吸引力并十分突出，畫質(zhì)優(yōu)良且不存在誤導(dǎo)性。

• 主圖和輔圖應(yīng)能起到應(yīng)有的作用。例如，對(duì)于不易說明用途的產(chǎn)品，可以通過圖片展示相關(guān)用法或用途。下面是一個(gè) ProductBoost 成功產(chǎn)品示例。

我們可以看到對(duì)于上述產(chǎn)品 — 西瓜切片機(jī)，主圖里包含西瓜和其他水果，以及有人在切西瓜的圖片。

• 提供必要的描述。有時(shí)，通過圖片強(qiáng)調(diào)重要內(nèi)容會(huì)有所幫助，例如強(qiáng)調(diào)通過圖片難以表達(dá)的內(nèi)容。要考慮的賣點(diǎn)是：產(chǎn)品有哪些用途？產(chǎn)品的獨(dú)特之處是什么？或與競(jìng)爭(zhēng)對(duì)手相比有哪些優(yōu)勢(shì)？

• 包含其他變體。例如，若產(chǎn)品有多個(gè)顏色，可以在主圖或輔圖中包含其他顏色變體。

用戶在購買之前，會(huì)想對(duì)產(chǎn)品有全面的了解。

對(duì)產(chǎn)品進(jìn)行全方位展示的圖片有助于購物者自信地做出明智的購買決策。出色的產(chǎn)品圖片可以：

• 吸引購物者的注意力，并促使他們點(diǎn)擊和購買

• 清晰地展示產(chǎn)品

• 傳達(dá)關(guān)于尺碼、顏色和材料的重要信息

• 展示產(chǎn)品的用途

• 幫助購物者想象在日常生活中使用該產(chǎn)品的場(chǎng)景

ProductBoost Best Practice

No matter how long you have been with Wish, can help your large, medium or small business grow. ProductBoost plays an essential role for your success at Wish.

1. Product Images

is a mobile-optimized platform, therefore pictures of your product listing are extremely important.

• Have an attractive main picture. Main picture is the first thing shoppers see, and it is what gets shoppers to click on your listing. Therefore, make sure your product’s main picture is attractive and stands out, is in good quality and not misleading.  

• Your main picture and other pictures should be effective. For instance, if it is not easy to tell what your product does, it might be helpful to include related usages or applications in the pictures. Here is an example of a successful product in ProductBoost.   

We can see that for the above product - watermelon slicer, the main picture includes watermelon and other fruits, as well as a picture of someone slicing the watermelon.  

• Be descriptive if necessary. Sometimes, noting the important things on the pictures are helpful, such as points that are hard to tell from the pictures. Selling points to think about are: What does your product do? What makes your product unique or a better buy vs. competitors?

• Including other variants might help. For example, if you are selling a product with multiple colors, try to include your products of multiple colors in the main picture or other pictures.

Before a customer makes a purchase, they want to know what they are buying.

Product images that illustrate all facets of your product helps shoppers make confident, informed purchases. Here are a few things a great product image can accomplish:

• It grabs the attention of shoppers and compels them to click—and to buy

• It displays the product clearly

• It communicates important information about size, color, and materials

• It captures the purpose of the product

• It helps shoppers imagine the product in their lives

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。