商戶應(yīng)該多久運行一次及如何優(yōu)化CollectionBoost活動？

我應(yīng)該多久運行一次 CollectionBoost 活動？

您運行 CollectionBoost 活動的頻率越高，用戶看見您產(chǎn)品集合的機會就越多。所有活動每次將運行一周（從周一開始）；如果您在創(chuàng)建 CollectionBoost 活動時選中了“自動續(xù)期”選項，則所選的活動將在當(dāng)前運行周期結(jié)束后再自動運行一周。您可以在“管理活動”頁面打開/關(guān)閉“自動續(xù)期”。Wish商戶平臺建議您多試幾種運行頻率，看看哪一種頻率最能滿足您的需要。

如何優(yōu)化 CollectionBoost 活動？

您可以前往“管理您的 CollectionBoost”頁面，在“活動”標(biāo)簽頁下查看產(chǎn)品集合的曝光量、點擊量和總 GMV 等指標(biāo)，評估活動的總體效果。請注意，對活動業(yè)績產(chǎn)生影響的變量有多個，包括您所選的搜索詞、相關(guān)產(chǎn)品、產(chǎn)品集合名稱/徽標(biāo)等。在運行活動之后，您可以試著更改某個變量，然后再次運行活動，觀察這次更改對活動業(yè)績的影響。您可以通過這種方式確定有助于提升活動效果的變量，從而優(yōu)化未來的活動業(yè)績。

5. How often should I run CollectionBoost campaigns?

The more frequently you run CollectionBoost campaigns, the more opportunities your collection will have to be seen. All campaigns will run for a week at a time, starting on a Monday - if you check Auto Renew when creating a CollectionBoost campaign, your selected campaign will automatically run again for a week after the current campaign ends. Auto Renew can be toggled on/off on the Manage Campaigns page. We recommend experimenting with campaign frequency to determine what is most effective for your needs.

6. How else can I optimize my CollectionBoost campaigns?

View metrics such as your Collection Impressions, Clicks, and Total GMV under the Campaigns tab on the Manage your CollectionBoost page to gauge the overall effectiveness of your campaigns. Keep in mind that multiple variables will impact campaign performance, including your selected Search Terms, Relevant Products, Collection Name/Logo, etc. After you have run a campaign, try changing one component and running the campaign again, and see how this affects campaign performance. This will allow you to identify the winning elements of your campaigns and optimize future performance. 

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。