您可以在創(chuàng)建產(chǎn)品集合時選擇搜索詞。如果您有運行中的活動，那么當(dāng)用戶搜索了您所選的搜索詞時就會看到您的產(chǎn)品集合。當(dāng)您在“創(chuàng)建產(chǎn)品集合”頁面中輸入搜索詞時，文本字段下方將顯示該詞的建議分數(shù)。

該建議分數(shù)是對您提供的搜索詞的質(zhì)量評估。分數(shù)越高，表示搜索詞的可達性和影響力越好，因而可產(chǎn)生更多的曝光量。您應(yīng)選擇既與您產(chǎn)品集合中的產(chǎn)品相關(guān)，又能獲得較高建議分數(shù)的搜索詞。

此外，您還可以使用我們的搜索詞工具輸入搜索詞并查看其預(yù)計潛在搜索量和預(yù)計競爭性。

預(yù)計潛在搜索量較高的搜索詞通常其預(yù)計競爭性也較高，因而為中標(biāo)這些搜索詞，您的競價也需相應(yīng)提高。如果您的預(yù)算較高，那么為預(yù)計潛在搜索量較高的搜索詞提高花費會非常有效，因為這可能會最大化您的產(chǎn)品集合曝光量。如果您的預(yù)算較低，則可以選擇預(yù)計競爭性較低、而預(yù)計潛在搜索量較高并且與您的產(chǎn)品集合相關(guān)的搜索詞，從而發(fā)揮出搜索詞的最大價值。

2. How should I select my Search Terms?

You will have the option to select Search Terms when creating your collection. When you have a running campaign and the user is searching for these Search Terms, your collections will show up. When entering your desired Search Terms on the Create a Collection page, the Suggestion Score for your entered keyword will display below the text field.

The Suggestion Score is an estimation of the quality of the Search Terms you provided. A higher score indicates better reachability and impact of Search Terms, which may lead to more Collection Impressions. Select Search Terms here that are both relevant to the products in your collection and that will keep your Suggestion Score high.

Additionally, our Search Term Tool allows you to enter a Search Term and view its Estimated Potential Reach and Estimated Competition. 

Search Terms with a higher Estimated Potential Reach usually have a higher Estimated Competition, and it may cost more to win bids for the usage of these Search Terms. If you have a higher budget, you may find it most effective to spend more on Search Terms with higher Estimated Potential Reach that could potentially maximize your Collection Impressions. If you have a lower budget, you may get the most value out of your Search Terms by finding Search Terms relevant to your collection with a lower Estimated Competition and a high Estimated Potential Reach.

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