with the increasing saturation of domestic e-commerce platforms and the promotion of foreign cross-border e-commerce platforms, more and more businesses compare the income of domestic e-commerce platforms with that of Amazon cross-border e-commerce and other platforms, and more people choose the latter, They are beginning to layout their own Amazon cross-border e-commerce stores, but in the actual operation process, due to the different operation methods of domestic e-commerce platforms and foreign e-commerce platforms, many domestic e-commerce platforms try bailing methods, but it is difficult to work on Amazon e-commerce platform, the most obvious of which is the selection operation. Seeing that many businesses are consulting about the selection methods of Amazon's cross-border e-commerce products, today let yanlang compile a special explanation article on how Amazon's cross-border e-commerce products are selected, hoping to bring you some different ideas

How can Amazon cross-border e-commerce select products to achieve a qualitative breakthrough in the profits of the store

in fact, the idea of Amazon e-commerce selection is the same as that of domestic e-commerce platforms. Of course, this idea is applicable to every e-commerce platform, mainly in three steps:

1. Analyze user needs and identify Target customer psychology:

since Amazon's cross-border e-commerce mainly targets people from other countries, we target customers from other countries. Because the living habits and customs of each country are different, everyone's needs are different. At this time, we need to make efforts to understand the needs, living habits, shopping habits, age groups and other data of the people in the target countries of commodity sales , all these need to be investigated and completed with the help of some third-party data software, so it is also a very complicated work, which requires a certain amount of time to make a good analysis. This step is directly related to the shelves, operation plan and direction of the goods in the final store

2. Analyze the product data of the top sales volume of the target category:

in addition to the above analysis with the help of third-party software, The next step is to take a closer look at the product categories you need to sell on Amazon's cross-border e-commerce platform, such as the number of merchants and relevant product data (you can understand the basic competitive products and competitive pressure), and the product data with the highest sales volume (you can analyze the product data favored by the target user group, such as specification, category, material and so on). These two data are carefully analyzed, It can help us directly lock in the target users, so as to correspond to the best-selling products in our own store

3. Analyze the store data of competitors in the same industry:

search with your target sales product name on Amazon's cross-border e-commerce platform, Open some of the top stores in the search results, and then analyze their store data one by one, such as product title, keywords, market positioning, market activity, product pricing, product attributes and other data, and then find the common points of several stores, which can be used in their own stores. In this way, the pricing of their own products and the direction of product upload will be clear, Naturally, it is much better than those who can't or don't do market research

I believe that everyone who is determined to be an Amazon cross-border e-commerce will want to increase the profits of their store. If they do the above three research before opening an Amazon store, they will naturally be much better than those who go directly without preparation, saving time and cost

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